Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
FAQ
Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:
SEO
PPC
Analytics and conversion rate optimisation
Content creation and marketing
Social media
Email marketing
Marketing automation
Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic.
In a word, yes! However, we generally only act as consultants, as it is much more effective if internal teams are used to speak on behalf of a company. This is because internal teams will be much more familiar with the company, products, tone and customers.
At 31, we will happily give training, come up with topics or promotions or find the best social channel for a client to use.
