Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:
Analytics and conversion rate optimisation
Content creation and marketing
Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic.